In the financial world, there’s a lot of talk around bitcoin and cryptocurrencies, as well as the term “blockchain.” The blockchain is a technical term for the transaction records of currencies changing hands but done in an anonymized way. A good introduction to the concept of the blockchain is in the TED talk, “How the Blockchain is Changing Money and Business.”

However, the blockchain concept can be used for things beyond financial services. These include revolutionizing how title companies work to rethink the way legal agreements are handled, such as “The Smart Contract.”

I would like to present a case that would benefit the pharmaceutical industry from manufacturing down to the patient level using the blockchain as a transaction and confirmation record.

It is estimated that counterfeit pharmaceuticals cost manufacturers more than $75 billion annually.  While the economic loss is significant, the risk to patients certainly outweighs any financial losses. Counterfeit drugs can result in diminished treatment and in some cases may result in death. Some actions have already been put in place through the Drug Quality and Security Act (DQSA). The DQSA dictates new protocols that require manufacturers to record where a drug has been in the supply chain.  Although this is an improvement over the old process, security risks still exist.

The main risk now lies in the technology being used to record where a particular drug originated from and who handled the drug before it ends up in a patient’s hands. Also, if stored in a traditional database, the information being recorded can be exploited by cyber criminals. There are now over 4,000 cyber attacks a day. Through a cyber attack, counterfeit manufacturers could exploit a manufacturer’s traceability data. The blockchain would prevent a forger’s attempt to use traceability data to legitimize a fake drug.

The DQSA act requires a manufacturer to provide traceability of a drug down to the package level. Package level tracking is not a full-proof way to ensure the contents contain the same drug as what is claimed on the label.  An example of this problem came up recently: a celebrity died over what was reported to be a mislabeled package that contained fentanyl (a dangerous drug 100 times more potent than morphine). The only way to ensure the authenticity of a drug is to bring the traceability of a drug to the pill level. There are now several new technologies that would allow for this type of granularity. Combining pill level traceability along with the blockchain is a must for the next generation of safety requirements.

“One more thing”  – Steve Jobs

By bringing the traceability of a drug to the pill level, new opportunities arise to further improve the quality of care of a patient. Along with blockchain another hot topic has been the discussion of Medical Adherence. Medical Adherence deals with the way patients correctly follow medical advice (most commonly related to taking medication). Poor Medical Adherence greatly affects two sides of Healthcare.  First, it creates a large loss for the pharmaceutical industry. It is estimated a loss of over $188 billion annually occurs in the US alone. Secondly and more importantly, non-adherence has important health consequences ranging from decreased quality of life, poorly managed symptoms,  and increased mortality rates.

By advancing drug traceability to the pill level, this opens up the opportunity to verify the authenticity of a drug at the patient level. This type of protocol would ensure patient adherence of correct timing and verification of medication administration. As the data is recorded in the blockchain, it can be relayed back to the health care provider. Blockchain has great potential to change the way we record a patient’s heath care history WHILE protecting their protected health information (PHI).

The pharmaceutical industry’s supply chain is often overlooked for what appears to be more exciting healthcare innovations. That is not the case with blockchain. Through existing technologies there is the opportunity to introduce a new approach to Medical Adherence and Pharmaceutical Traceability.

Despite the many frustrations in the healthcare space, now is an exciting time to be involved. There are many new platforms emerging that will change the way healthcare will be delivered in the future.

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The extent to which the smartphone and associated technologies are transforming society is phenomenal. Because of technology, instant, specific and personally relevant information can easily be accessed. But the full range and possible uses of information ranging from social interactions to digital shopping are only now being recognized.

Most users start their search on a smartphone within a web browser (or app) to access information that is pertinent to their inquiry. However, technological advancements have made it practical to search beyond the browser to data available in the real world. A picture of a building can provide commercial leasing information or the name of the design architect. Passing near a favorite stores can provide relevant information regarding sales items that match your latest purchase. However, delivering unsolicited information based on previous actions can be polarizing. Nonetheless, there are many non-digital real world examples where the same type of profiling has been used to provide a richer experience.
Successful restaurateurs know this approach and have built strong connections with their cliental. Some patrons like to be recognized by name and be seated at a favorite table or served a complimentary drink or appetizer. Other patrons treated to the same experience may find it embarrassing. That same person, however, may have a special dietary need and would appreciate the staff for accommodating him. To be effective one must monitor the audience’s tastes and variable interests and adjust the approach to fit the particular individual.

To efficiently and effectively deliver the right message to the right person, the new world beyond browser marketing will need a new set of tools both software and hardware. We have developed a suite of proprietary solutions from the physical world to give users what they want when they want it – “Dynamic Content Delivery based on Metadata-Seeking Behavior”. For further information contact me at Stafira.com.